A new supplement drink has just come onto the market last week called Whey UP. This is not just a whey protein drink but also an energy drink!
The supplement is the invention of Erik Rothchild who runs an internet advertising company called webworks. Eric used to wake up for his early morning workouts at 5 am and create his own shake which consisted of a sugar free energy drink along with whey protein and fruit. Erik realised he couldn’t get this specific product type in any store so decided to develop the product himself.
A 16 oz can of Whey UP contains around 90 calories, containing 22g of protein and 150mg of caffeine. Other ingredients are the kind of things you will find in most energy drinks like red bull i.e. taurine and B vitamins. The drink also contains artificial sweeteners.
Hi-health a nutrition store based in Arizona with 53 stores has the exclusive sales rights for the first 60 days of the product, due for release on the market March/April 2007.
It will be interesting to see how they Whey UP supplement takes off. I think it could do well as both markets are massive and the fusion of the two areas makes perfect sense. I also can’t wait to get my hands on one to give it a try.
Tags:energy drink
, protein drink , whey up , whey protein
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